Tissue paper products market growing

Khondoker Md.A,Jalil

Head of channel sales.S.S.G.super star group. (Hyegine care & FMCG ) products

 

There are many local brand in Tissue industry in Bangladesh. In Local brands play a dominant role to produce tissue paper in Bangladesh. Most of local manufacturer are producing good quality Tissue paper item with their own brands.

Now Bangladesh has 13 Tissue Manufacturing Plant and more then 15 Tissue Converting Plant.

Tissue Market history in Bangladesh:

Introduction: At First in 1987 Kollol Industries Limited has developed a converting unit to start commercial operation. In 2000 Basundhara stated first manufacturing plant in Bangladesh. Now 2017 Bangladesh has 10 tissue manufacturing company.

The privileged people were used the tissue product in that time and that’s why the market was limited. But with the development of our country the market has spread widely as even to the mass people. To meet the market demand Bashundhara,fresh,Hakkani super star (SSG)and other companies established their own factory. And also some companies engaged with converting unit  by collecting tissue jumbo roll  from (local & import) based on doing business own pvt Brand is growing market to reach the position on stablished Brand on Bangladesh Market

Bangladesh Market well known Types of products:

Facial Tissue , Toilet Tissue, Kitchen Towel, Napkin Paper ,wallet tissue.Clinical Bed sheet ,Shower tissue ,Head . Hand clean tissue. shower cap tissue ,Mackup remover Tissue ,Etc.

 

Tissue sales sector :

Generaltrade ..Super shop, (Moderntrade) digimarket (Trade). and corporate house, Diplomaticzone. Hotel and Restaurent.

Increase tissue users:

The tissue paper industry, mostly led by local factories, has kept booming in the country due to a change in the people’s lifestyle with rising incomes.80 per cent of the people using tissue papers.The local tissue paper industry meets the demand for toilet paper, facial tissue, kitchen towels, table napkin, and wrapping tissue, incentivised by diversified consumers of the country.Rapid urbanisation is leading the industry, he said, adding that the size of the market will increase tenfold in next five years due to growing use of the product even in rural areas.

Though average annual growth Rate 1.70 and density of population Bangladesh is the key growth tissue market in south Asia .

products wise Market size in MT

Sl. No. Product Variants Total Market Size in MT/ Monthly
1 Facial Tissue 800
2 Paper Napkin 1,300
3 Toilet Tissue 1,360
4 Kitchen Towel, Hand Towel, Clinical Bed sheet 160
5 Pocket Tissue and Wallet Tissueoters 320
Total Market  Size 3,940

 

 

Market  Growth Ratio:In every year nature of FMCG (Tissue) market as well sales volume growth average 20-25% from past year

Though average annual growth Rate 1.70 and density of population Bangladesh is the key growth tissue market in south Asia .

 

Tissue Products Market size in Bangldesh:

Export Tissue products:

Monthly  300-400 MT  of tissue products export to  various countries in Asia, Africa and Middle East

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